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Case studies

Corporate Photography Case Studies

Real corporate events we've photographed — who the client was, what they needed, and what we delivered. Every event below was covered by Andon Zhelyazkov and the Photo 8 team.

01

Everton in the Community — 30th Anniversary Gala Dinner

Everton in the Community is one of the most respected club charities in the Premier League. Its 30th anniversary, the People’s Place gala dinner, was a black-tie fundraiser with first-team players in the room alongside sponsors and supporters.

Our brief was a narrow one. We ran a green screen station, photographing guests with the first-team players and with the evening’s sponsors. No roaming coverage of the night: one setup, doing one job properly, with a queue of people who all wanted the same photograph and a finite window in which to give it to them.

Green screen earns its place at a night like this. It puts the guest inside a branded backdrop built for the event, and the composite is finished before they walk away rather than a fortnight later in post. Every frame came off the station already looking like the finished picture.

We handed every guest a print on the night, then emailed them a digital copy as well. That second part is easy to overlook. The print goes on a desk at home; the emailed file is the one that ends up on LinkedIn, in a sponsor’s recap post, or forwarded round a department the following week. It’s how a charity gala gets a second run at the audience it was trying to reach in the first place.

“We have used Photo 8 for several events now and would highly recommend.” — Sharon Borland, Everton FC

That “several events” covers more than the gala. There’s Everton FC’s “The Dixies” end-of-season awards at Liverpool Philharmonic Hall and a charity gala dinner at the Titanic Hotel, both on our Liverpool page, plus a corporate evening where guests met Everton legend Tim Cahill and went home with a print the same night.

Everton first-team players and guests on the Photo 8 print station at the People's Place gala dinner
02

Manchester United — Matchday Hospitality at the Aon Training Complex

Matchday hospitality comes with a constraint most corporate events don’t have. The guests are on a schedule that belongs to the football, not to the photographer. In 2017 we covered hospitality at Manchester United’s Aon Training Complex, photographing guests with United legend Peter Schmeichel and handing each of them a branded print within minutes.

Every print went out co-branded for the club and for sponsor Aon. We built that artwork and had it signed off before the day rather than improvising on site. Our in-house designer works from the logos, colours and approvals in advance, because “we’ll sort the template on the night” is how a hospitality queue turns into a bottleneck.

Throughput is the whole game. A guest meets a club legend, gets photographed, and walks away holding a finished print. No email capture, no promise to send it on later. Our printers turn out a photo in under ten seconds and one station handles around 350 prints an hour, which is what makes that promise keepable when a suite empties towards the pitch all at once.

We’ve since worked at Old Trafford itself for Aon, running green screen photography in the hospitality suite with stadium-view backdrops so guests could be composited pitch-side.

Guests composited pitch-side at Old Trafford with green screen stadium backdrops
03

Exhibition Centre Liverpool — Delegate Headshots for the British Society for Haematology

Conference organisers keep running into the same gap. Delegates want a decent professional photo, and most of them haven’t got one that isn’t cropped out of a wedding. For the British Society for Haematology’s conference at Exhibition Centre Liverpool, now the Exhibition Centre at Liverpool Experience Campus, we set up a pop-up headshot studio on the concourse and photographed more than 250 delegates across three days.

The kit stays small: proper lighting, a collapsible backdrop, and a screen showing each person their frame straight away. That screen is the part that changes the results. Most people dislike their own headshot because they never saw it until it was too late to do anything about it. Someone who’s seen one shot they’re happy with visibly relaxes for the next, and the next one is usually the keeper.

Working a concourse means working around the event rather than in place of it, and across three days that rhythm repeats. A session breaks and forty people appear at once; twenty minutes later it’s dead. The studio has to go up fast, sit somewhere that blocks neither a walkway nor a sponsor stand, and clear a surge without anyone missing the talk they came for. Over three days it also has to stay consistent. A delegate photographed on day three should get the same lighting and the same look as one photographed on day one, because the society ends up publishing them side by side.

We had the retouched images back with them within 48 hours.

Photo 8's pop-up headshot studio set up at Exhibition Centre Liverpool
04

Gleneagles — A Corporate Evening for Horizons by TPG

Forty-four guests, one evening, at Scotland’s best-known country estate hotel. Travel group Horizons by TPG brought their party to Gleneagles, and the brief covered the full length of the night rather than one set-piece.

We started outside, photographing guests in Highland dress in front of the façade before the reception. That picture only exists in the half-hour when everyone’s dressed, nobody has sat down, and the light is still worth having. Inside, the night had its own choreography: the piper, the highland dancers on stage, the chef presenting the haggis, and the candid table-side moments during dinner service that show people were genuinely enjoying themselves.

Running on-site printing alongside the coverage meant every guest went home the same night with a framed photograph. At forty-four guests, that’s a comfortable promise. At four hundred it takes a second print station and a plan built around the running order. Knowing which of those you’re dealing with before you quote is most of the job.

Gleneagles is one of several Scottish bookings. Our Edinburgh and Scotland page covers the rest, including a private equity conference at the Waldorf Astoria Edinburgh and a green screen event for Walt Disney at an Edinburgh cinema.

Candid guest moment during dinner service at a Gleneagles corporate evening
05

Planning a Corporate Event?

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FAQ

Common questions

Can we see a full gallery from an event like ours before we book?+

Yes. Ask and we'll send a complete set from a comparable event rather than a handful of highlights — a portfolio only ever shows you the best few frames, and what actually matters is whether the other three hundred hold up. Client galleries are private and password-protected, so we only share what we have permission to share, but there's always something relevant: galas, matchday hospitality, conference headshot stations, ceilidhs and brand activations.

Can we use the photographs on our website, in press releases and in adverts?+

You get a licence to reproduce the images for the purposes we agree when you book, which for most corporate clients covers your website, social channels, internal comms and press. Copyright itself stays with the photographer under the Copyright, Designs and Patents Act 1988 — standard practice across the industry. If you want the copyright transferred outright, or you want to use the photographs for a different purpose later such as a paid ad campaign, that's an additional fee and a short conversation rather than a problem.

Are you insured to work at stadiums and major venues?+

We carry £10,000,000 public liability insurance, which is what venues like Old Trafford, Twickenham and Exhibition Centre Liverpool want to see before they let a supplier through the door. Send us your venue's supplier requirements and we'll deal with their events team directly, so the paperwork isn't sitting on your to-do list.

What's the largest event you've photographed and printed for?+

Our biggest single-day throughput was more than 1,700 guests at one event, photographed and printed on the night. Above roughly 350 guests we add a second print station so two queues move at once, and for the bigger rooms we add a second photographer. The headcount matters less than how the evening flows, though — 500 guests arriving at once needs more capacity than 800 spread across a long reception.

How do guests and delegates get their photos afterwards?+

Through gallery software we built ourselves rather than licensed in. You get a private, password-protected gallery with the full edited set, and guests find themselves in it by face recognition: scan a QR code, take a quick selfie, and every photo they appear in surfaces within seconds. For a conference that means delegates collect their own headshots without your team acting as a switchboard, and because sharing is one tap from there, the images keep circulating while the event is still recent. Matching is opt-in, and anyone who'd rather not appear in the shared gallery can ask to be removed.

Will you work to our sponsors' branding requirements?+

That's routine. At Manchester United's Aon Training Complex every print went out co-branded for the club and for sponsor Aon, with the template built and signed off before the day. Our in-house designer handles the artwork, so if you have sponsor logos, a campaign strapline, an event hashtag or exact brand colours to hit, send them over and we'll have a proof back to you before the event rather than improvising on the night.

Can you cover confidential or restricted events?+

Yes. Our terms include a confidentiality clause covering anything you designate as confidential, and galleries are private and password-protected as standard rather than as an upgrade. If photographs need holding back, or approving before anyone outside your team sees them, tell us at the briefing stage and we'll build it into how we deliver.

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